Design Show Archive

People's Choice Judge's Picks Green Leaf Entries

Junior Achievement Annual Report

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By Sarah Lavin

The Idea

As a non-profit with a small budget, the annual report for Junior Achievement needed not only give recognition and thanks to donors and volunteers, but also work as a selling tool.

With the size restricted to 8.5 x 11, we developed a unique binding which allowed the piece to open from either direction depending on the message they wanted to discuss.

With many graphs and charts to convey we wanted to represent these in a more visual, illustrative style, for quick reference.

Delivery of Work

Volunteers delivered the book in person and presented it to prospective volunteers and donors.

The Results

Asking for money isnメt always the easiest thing, especially for volunteers. This piece gave them the confidence and ease of use to clearly share Junior Achievementメs story and to ask for their support. This resulted in an increase in volunteers and donations in a tough economic year.

Credits

 

Event Sponsors

Additional generous support provided by Lagunitas Brewing Comapny and The Fraternal Order of Eagles #34