As a non-profit with a small budget, the annual report for Junior Achievement needed not only give recognition and thanks to donors and volunteers, but also work as a selling tool.
With the size restricted to 8.5 x 11, we developed a unique binding which allowed the piece to open from either direction depending on the message they wanted to discuss.
With many graphs and charts to convey we wanted to represent these in a more visual, illustrative style, for quick reference.
Volunteers delivered the book in person and presented it to prospective volunteers and donors.
Asking for money isnﾒt always the easiest thing, especially for volunteers. This piece gave them the confidence and ease of use to clearly share Junior Achievementﾒs story and to ask for their support. This resulted in an increase in volunteers and donations in a tough economic year.