The Future of UX
is Product Design

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AIGA Minnesota Welcomes
Director of Diversity and Inclusion

Minnesota is pleased to announce that a new member has been elected to serve on the organization’s board of directors, effective immediately.

April 21st, 8:15am
until 10:00am

COCO Uptown, MPLS

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On Twitter: #aigamnux

UX Presentation

Nurturing a digital product over time allows any user experience professional a greater ability to engage and learn from their users. By being the voice of the user in a self-organized, cross-functional product team, professionals center around business objectives and find win-wins for all.

Join us as we dig into the world of user experience as it evolves in agile product environments. We’ll discuss the value of product design, dual track discovery, benchmarking studies, and continuous listening as part of the next evolution of what it means to be a UX practitioner. Not working in this kind of environment (yet)? That’s cool too – Alison will help give some takeaways for how to apply some of the principles to your current working environment.

About the presenter:
Alison Beattie is a fiery Scot interested in making digital experiences better for humans. As Director of UX at Target she leads teams creating the future of Target’s mobile apps and registry products. She also leads local non-profit Mpls MadWomen in sparking difficult conversations around gender equality and supporting women in all aspects of their careers and lives. Recently she was recognized as one of the 2016 Top 50 Women in Business by Mpls St Paul Business Journal. She is an ever-dabbling coder, mentor, podcaster, and artist seeking to understand what makes people tick.

Register Now »

This event is free for everyone, but you must register in advance to guarantee a seat. Capacity is limited and we cannot promise a spot for walk-ins the day of the event.


Event Location

COCO Uptown
1010 W Lake St, Ste 100
Minneapolis, MN 55408
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Where do I park?

Please park on nearby streets such as Colfax, Dupont, and Bryant Avenues where permitted. Avoid being towed from the CVS lot. We can also validate parking at Calhoun Square Parking Ramp (entrance at Lake & Girard) for $6.50. Pick up validation that night at the front desk.


About the UX Group

Through creative programming and action-oriented initiatives, we aim to bridge the gap between UX and visual design, further UX in the local community, and cultivate the talent of our local designers.


The UX meetups are made possible through our collaboration with COCO, a community of dreamers, creators, and doers.

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COCO is a destination for building your venture and exploring new ideas in the company of other creators. Whether you are an independent, an entrepreneur building a startup, a small business owner, or a corporate innovator, COCO is a place to imagine and pursue what’s possible.

We offer memberships that provide access to multiple coworking spaces and meeting venues.

To learn more about COCO, sign up and take a tour of any of our 4 locations here in the Twin Cities. Tours are offered every Friday at all locations, 11 to 11:30 a.m.

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