mINhouse Event:
U.S. Bank Brand Refresh

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U.S. Brand Refresh

January 28th, 8:30am
until 10:30am

MCAD Auditorium 150, Mpls

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Join a morning discussion about how design can help reinvent a brand.

Joe Cecere, President and Chief Creative Officer of Little, and Kate Quinn, Executive Vice President, Strategy and Corporate Affairs of U.S. Bank, will discuss:

  • How U.S. Bank is using brand and design to address its business challenges
  • Why it chose to hire an outside agency to lead those efforts
  • How U.S. Bank and Little divided roles and responsibilities to make the effort a success

8:30 am Doors open
9–10 am Presentation
10–10:30 am Q&A

Light food and beverages will be provided.

MCAD Auditorium 150
2501 Stevens Avenue
Minneapolis, MN 55404
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Street parking is available on Stevens Avenue and 25th Street. There are also pay ramps on 3rd Avenue and 25th Street.

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Trustee, Leader, Sustaining, Supporting, Educator, Student | $10
Contributing, Student Nonmember | $15
Nonmember | $20

Registration closes at 5:00 pm on January 27. Please provide questions for the presenters when you receive your registration confirmation.

Walk-ins are welcome at $20 per person, cash only.


About the Speakers

Joe Cecere

With a unique balance of creativity, strategic thinking, and business acumen, Joe Cecere has a passion for helping Fortune 500 companies solve business problems through branding. As President and Chief Creative Officer of Little, a Minneapolis-based branding agency that was just named a Silver Midwest Small Agency of the Year by Ad Age, Joe drives the company’s design principles that underscore critical initiatives developed for key clients such as Target, Microsoft, Lowe’s, Sealy, Wells Fargo, U.S. Bank, and others.

Joe’s award-winning creative has been featured in the HOW Design Annual, Communication Arts, and Art Directors Club, among others. His past speaking engagements include:

  • National 2014 AIGA Conference
  • HOW Design Conference
  • Society of Visual Communications Student Conference
  • AIGA Minnesota Luncheon Lecture Series

Prior to joining Little, Joe worked for Edison Group, the design arm of Minneapolis-based agency Martin|Williams. He holds a BFA in Visual Communications from Minneapolis College of Art and Design (MCAD). At home, Joe is a husband, dad, bike enthusiast, and amateur chef.

Katherine B. Quinn

Kate Quinn is Executive Vice President, Strategy and Corporate Affairs of U.S. Bancorp. She has held this position since joining U.S. Bancorp in September 2013 and has served on U.S. Bancorp’s Managing Committee since January 2015.

Other Experience
From September 2010 until January 2013, Kate was Chief Marketing Officer of WellPoint, Inc. (now known as Anthem, Inc.), having served as Head of Corporate Marketing of WellPoint from July 2005 until September 2010.  Prior to that time, her role was Chief Marketing and Strategy Officer at The Hartford from 2003 until 2005.

Education
Kate holds a BA from Hunter College, New York, and an MBA from the University of Phoenix.

Professional Affiliations
Kate has served on the board of Fraser, Minnesota’s largest and most experienced provider of autism services, since 2013.  She is also a board member of Slumberland Furniture as of January 2016.


About mINhouse

mINhouse events are planned and hosted by AIGA Minnesota’s In-House Designers Committee and are focused on the interests of Minnesota in-house designers. Established in 2009, the In-House Designers Committee fosters awareness and respect within the AIGA Minnesota chapter by providing resources, support, education, and enhanced programming specific to designers’ needs. With in-house designers making up roughly one third of AIGA Minnesota’s membership, the committee’s goal is to give this group a voice and enhance the connection of in-house designers to the local chapter.

We encourage those interested in getting involved to join the In-House Designers Committee. For more information, contact the committee chair, Amanda Sagstetter, at inhousedesigners@aigaminnesota.org.

Responses to mINhouse Event:
U.S. Bank Brand Refresh

  1. I want to register but the system isn’t recognizing my email address as a supporting member. Could you look into that to see if there’s a bug in the registration process by chance?

  2. I attended this event and am interested in whether or not any of the presentation slide show will be made available. And, if so, whom should I contact.

    Thanks.

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