February 6th, 11:30am
International Market Square Bistro by D'Amico
On Twitter: #LunchwithaVisionary
Join design visionary Bill Thorburn of The Thorburn Group for a casual lunch and engage in a conversation about “Emotionally Connected Branding.” Discuss how to go beyond good design and tap into the emotional connection consumers have with brands. Big-picture thinkers and design strategists, this event is for you.
Meet Bill Thorburn
Thorburn started his career as the Design Director for Dayton’s-Hudson’s-Marshall Fields (now Macy’s). He opened The Thorburn Group in 1994 with the pioneering vision that a design firm could take a greater role in brand development, moving from an executional role to a central and strategic one. The firm’s belief is that “a brand that finds its way into the consumer’s heart is a brand elevated, and that’s how we solve business problems, by finding a spark and setting a fire. In this crowded market place, design is the most potent tool for differentiating one’s product.”
The Thorburn Group’s clients include some of the world’s most prestigious brands such as Coke, Harley Davidson, Disney, Formica, VH1, United Colors of Benetton, Nike, Porsche, LaCoste, Capital Records, and Hallmark. The firm’s work is in the permanent collections of the Victoria and Albert Museum, The Smithsonian Institute, and The Library of Congress, and has received awards from such well-regarded organizations as D&AD, Communication Arts, ID Magazine, The One Show, AIGA, Print Magazine, New York Type Directors Club, and Tokyo Art Directors Club, among others. The Thorburn Group was also recently honored as one of the most influential design firms in both North and South America over the past decade by the international publication Graphis.
Atrium Bistro by D’Amico
International Market Square
275 Market Street
AIGA Members only | $15 | Sold Out
- Not a member? Learn about AIGA’s new membership structure with a variety of affordable rates.
- The $15 event fee does not cover the price of your meal.
- Because of the unique nature of this program and its limited seating, attendees may only attend one Lunch with a Legend/Visionary event.
About Lunch with a Visionary
To celebrate AIGA 100 in 2014, we are offering a special Lunch with a Legend series. This is a unique opportunity to learn firsthand from Minnesota’s design luminaries. The intimate lunches offer a range of topics for designers at various stages of their careers. This program is a mini series within the legacy Luncheons program hosted by AIGA Minnesota, and is a component of the AIGA Minnesota Mentor Program.
Questions? Please contact Scott Adams, Associate Director of Expert Designers.