Insights: Lance Wyman



AIGA Minnesota Welcomes
Director of Diversity and Inclusion

Minnesota is pleased to announce that a new member has been elected to serve on the organization’s board of directors, effective immediately.

Bill Wyman Mexico Olympics 1968

March 4th, 7:00pm
until 9:00pm

Walker Cinema

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On Twitter: #Insights2014

When combined, the art of branding and the science of wayfinding design can profoundly transform a space. Lance Wyman is the humble master of this, designing massive systems for cities, airports, expos, transit systems, zoos, and museums over his 40+ year career.

His iconic identity for the 1968 Mexico City Summer Olympics— “60s op-art kinetic typography” as Wyman calls it—exists as a pinnacle of environment and branding design and was credited with reintroducing Mexican visual culture back into the nation’s design vocabulary.

Other projects include the Washington D.C. Metro map, the identity for the 1970 FIFA World Cup, the Minnesota Zoo identity, and work for the Library of Congress, Jeddah International Airport, Chrysler World’s Fair, and the Aspen Design Conference. His work is in the permanent collection of MoMA (New York), and Wyman has taught corporate and wayfinding design at the Pratt Institute since 1973.

Don’t miss this chance to hear from a living legend of design.

Post-Lecture Reception
Directly following each lecture, meet the designer and chat with fellow design lovers at the Garden Café in the lobby.

Design Pop-Up Shop
ARTBOOK @ Walker, a new collaboration with the Walker Shop, will be hosting pop-up shops in conjunction with the Insights series. Browse the selection featuring a mix of monographs, survey, and reading books expressly curated for the Twin Cities design community and offered exclusively at this event.

Tickets on Sale Now

Single tickets: $24 ($18 Walker/AIGA members, $10/students)
Series tickets: $85 ($60 Walker/AIGA members, $40/students)
To purchase an Insights series, call 612.375.7600.

Walker Cinema
1750 Hennepin Ave
Minneapolis Map »

About Insights Lecture Series

Co-presented by the Walker Art Center and AIGA Minnesota, 2014 marks the 28th anniversary of the Insights Lecture Series bringing the world’s leading graphic designers to the Twin Cities to share their work, process, and experience. Past lectures are all archived at

The 2014 series once again features an international lineup of speakers:

  • Lance Wyman (New York) Tuesday, March 4th Tickets »
  • Sara De Bondt (London) Tuesday, March 11th Tickets »
  • Martine Syms (Los Angeles) Tuesday, March 18th Tickets »
  • Henrik Nygren (Stockholm) Tuesday, March 25th Tickets »

Highlights of past lectures are posted on the Insights Lecture Series page.