INcredibles: Purpose-Driven Design at Quality Bicycle Products

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January 16th, 4:00pm
until 7:00pm

Quality Bicycle Products, Bloomington

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On Twitter: #aiga_INcredibles

INcredibles—a series of events focused on in-house creative, issues, and topics—presents the talented internal creative team and inspiring facility at Quality Bicycle Products (QBP).

QBP and Purpose-Driven Design

QBP is a values-based business that strongly believes in purpose over profit. Purpose drives every decision QBP makes in the business, including its design process. Jason Gaikowski, director of brand marketing, and art directors of the QBP brands will talk about their wide assortment of consumer products and how purpose drives the creative process. They’ll cover everything from choosing colors for a line of bicycles to frame graphics to an in-depth look at the design of their soon-to-be-released 1500-page annual catalog.

As part of the presentation, get a tour of QBP’s LEED-certified and award-winning in-house studio. Stay after for conversation and refreshments.

4:00-6:00 p.m. Presentation and Tour
6:00-7:00 p.m. Social Hour

Quality Bicycle Products
6400 W 105th Street
Bloomington, MN
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Register now »

Design Leader+ | Free
Sustainer, Supporter, Educator, Student | $10
Contributor, Student Non-member | $20
Nonmember | $35
Limited capacity, no walk-ins. Registration closes Wednesday, January 15, 5:00 pm or when sold out.

Please contact John Biasi, Associate Director of In-House Designers, with questions or interest in joining the planning committee.

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