Meet the Judges

The 2016 AIGA Minnesota Design Show is independently judged by these leading design professionals from across the country. The 2016 AIGA Minnesota Design Show opening reception on June 15 includes a panel discussion with judges Ann Willoughby, Jose Caballer, Mitch Goldstein, and Ryan Fitzgibbon. Panel discussion tickets are limited.


Ann Willoughby

Founder and Chief Creative Officer, Willoughby Design
@willowbuzz / willoughbydesign

Ann Willoughby has been a leader in brand experience design and design education for almost four decades. She has taught, written and given lectures all over the world.

AIGA has been at the center of her professional career since the mid 1980s. She is a AIGA medalist and served on the AIGA National Board of Directors and chaired the 2004 AIGA National Design Conference in New York. Ann was Co-Chair of the AIGA National Centennial Celebration in 2014. Ann helped launch the pilot AIGA Design Leadership Program at Harvard Business School. She writes and speaks about systems design and design thinking as a method to improve the product and service experiences that designers help create so that they are sustainable, useful and beautiful. She was named one of 50 women leaders in the design book, Women of Design by Bryony Gomez-Palacio and Armin Vit.

Ann founded Willoughby Design in 1978. Over the years, Willoughby has developed a business culture and process where designers and clients work together collaboratively at the Design Barn or at the offices in Kansas City and San Francisco. Willoughby has designed brand identities and and interactive brand experiences for scores of clients, including the Kauffman Foundation, the United Nations, Hallmark Cards, Lee Jeans, Einstein Bros. Bagels, Spin Pizza and Panera Bread. The company has provided pro bono design for Harvesters, the regional food bank for 20 years. Kansas City civic and community organizations such as Visit KC, KC Chamber, Max Rapid Bus, and the win|win initiative are examples of Willoughby re-brands that helped revitalize the city over the past 10 years. Willoughby is currently designing the new streetcar and regional transit brand system for the greater Kansas City region.

Jose Cabeller

Jose Caballer

Chief Content Officer, The Skool
@josecaballer / @josecaballer

Jose is the co-founder of The Skool, an education company that teaches the business of design. He studied graphic design at Art Center College of Design and was then trained “on the streets” of the .COM boom in the 90’s and at The Groop the digital agency he founded and ran for 11 years. There he got to work with diverse clients such as Al Gore, Jamie Oliver, Thomas Keller, Alice Waters and corporate client like Disney, Nike and Myspace.

Today he combines his 20 years of digital experience and his passion for teaching The Skool. He has trained thousands of professionals at workshops and webinars worldwide.


Mitch Goldstein

Assistant Professor of Graphic Design, Rochester Institute of Technology, mitchgoldstein.com
@mgoldst / @mgoldst

Mitch Goldstein is a designer and educator based in Rochester, New York, where he is an Assistant Professor in the School of Design at Rochester Institute of Technology. Before joining the faculty at RIT, he taught art and design at Rhode Island School of Design, Maryland Institute College of Art, Virginia Commonwealth University, and other institutions. He received his BFA in Graphic Design from Rhode Island School of Design, and his MFA in Design/Visual Communications from Virginia Commonwealth University’s School of the Arts. He works in collaboration with his wife and partner Anne Jordan on select client projects, and he is the producer and co-host of the design podcast “Through Process”, which examines contemporary design education and practice.


Ryan Fitzgibbon

Editor-in-Chief, Hello Mr.

Ryan Fitzgibbon is the founder and publisher of Hello Mr. He began his career as a communication designer at IDEO, calling San Francisco home when he wasn’t capturing insights and stories for various design challenges around the globe. In May 2012, he packed up and moved to Australia to pursue his own venture in storytelling. By March 2013, he launched the first issue of Hello Mr. In June 2014, he moved to Brooklyn to continue independently publishing the biannual magazine, highlighted by New York magazine as part of “the new generation of indie magazines.”

He has served as Co-Chair of Communications for the San Francisco chapter of AIGA, and was invited to a trial residency at Benetton’s prestigious communications research centre, studio and school, Fabrica in Treviso, Italy. In 2015, Ryan was named one of PRINT magazine’s New Visual Artists under 30.