Madden's on Gull Lake

Workshops for 2017 coming soon!

Love & Letterpress

You love letterpress. We love showing what letterpress is all about. We’ll bring our tabletop press, a C&P Pilot, so you can try your hand at letterpress. Plus we’ll have a hands-on project utilizing the letterpress prints we make in class so you’ll leave with a creation all your own.


Val and JimCo-Presented by
Valerie Carlson and Jim Watne
Owners, Spark
FB: sparkletterpress

Spark Letterpress is a family-owned and operated business based in Minneapolis, Minnesota. Spark was started by wife and husband, Valerie Carlson and Jim Watne in 2004. Both designers by trade, Valerie and Jim got their start in letterpress by creating a custom album that was sold to retail stores around the country. Spark released several more lines that are now carried by more than 130 retailers internationally. Building on their success in social stationery, they have been actively growing the commercial printing side of their business. Spark prints everything from business cards and stationery systems to packaging and marketing collateral for clients all over the world. Spark is known for our acceptance of quirky projects and a willingness to print on a variety of stocks.

Spark’s work has been featured in national magazines such as Martha Stewart Weddings, Brides, Print, Communication Arts, Inside Weddings, Real Simple Weddings, The Knot, New York Weddings, Destination Weddings & Honeymoons, Minnesota Bride, Minneapolis St. Paul Weddings, Stationery Trends, InStyle Weddings, Minnesota Bride, Seattle Bride, World Bride, Grace Ormonde Wedding Style and more. Spark has also been featured online via FPO, Oh So Beautiful Paper, Paper Crave, The Brides Guide, Style Me Pretty, The Knot, Brides, Real Simple and many more.

Design+Copy | Win+Win

Having a writing partner can open doors to bigger opportunities and better work. But how do designers and writers actually work together? This award-winning creative team has literally made a business of it, and will show you how. Learn three important things a copywriter brings to the table, and three just-as-important things they need from you. Tour a project from kick-off to completion to see where you both fit in. Discover nifty tips on designing with text. And try your hand at a fun, word-driven project that will leave you thinking, hmmm, I might just give this writer thing a try.

alisonCo-Presented by
Alison Fairbanks 
Creative Director | Words, Shop Class Creative

Co-Presented by Katherine Lamm 
Creative Director | Design, Shop Class Creative

Alison and Katherine. Writer and designer. We’ve been a creative team for longer than we care to katherineadmit—so we’ll leave that one at that—at advertising agencies and design firms, as freelancers and now as business partners at Shop Class Creative. Over the years, we’ve gleaned a thing or two about how to work as partners, and how to merge the visual and the verbal to create award-winning, effective solutions for our clients.

We learned at the California College of the Arts, The University of Minnesota and the AIGA Business Perspectives for Creative Leaders at Yale. We’ve been recognized top industry publications and award shows. All of which we’re proud of. But more important to us is that we’re helping outstanding companies make a mark in the world—and having one hell of a good time doing it.

Sketching Type

In this 90 minute letter drawing frenzy, we’ll explore various techniques designed to break free of your habits, sketch efficiently, and refine to your heart’s content.


Presented by James Edmondson
Type Designer, OH no Type Co.
IG: @ohnotypeco

Between searching for jeans that fit and watching ABC’s “The Bachelorette,” James spends time designing typefaces. After graduating from California College of the Arts, James received a masters from the TypeMedia program at The Royal Academy of Art in The Hague, Netherlands. He now runs OH no Type Co. and teaches type design in the MFA department at California College of the Arts in San Francisco.

UX for All: Prototyping on Cross Functional Teams

It’s time to think outside the cubicle! The modern workplace now requires designers to work with developers, business owners, and end users throughout the project life cycle. In this 90-minute workshop, we’ll focus on how to use UX prototyping, and even a little front-end code, to make sure everyone has a seat at the table.


Co-Presented by
Amy Aaron
Lead Designer, Optum/The Garage

Amy Aaron is the lead designer at Optum’s internal incubator known as The Garage. She and her team work closely with entrepreneurs, developers, and marketers to rapidly build and test new digital products in the healthcare space. She is passionate about bringing design and technology closer together and leverages expertise in UX/UI design as well as front-end development to create digital products that solve problems.


Co-Presented by Andrea McNett
UX/UI Designer, Optum/The Garage

Andrea is an interactive designer and developer who is passionate about making things people like. She’s most happy working at the intersection of technology and design. She holds a BS in Graphic Design from the University of Minnesota-Twin Cities and is currently a UX/UI Designer at The Garage, an internal incubator within Optum. When she’s not pushing pixels and code, Andrea loves traveling, riding her bike, and hanging out with her cat.

Partnering with a Photographer

As a former art director and creative director for over 20 years, I’ve been on both sides of the process of working with both the agency/client team and directing photographers and now being the photographer. In this presentation, I’ll offer tips and insights and discuss the role of the art director/designer in collaborating with their internal teams and their photographer for a better shoot–from planning and production through to the final images.

Presented by Jim Henderson
Photographer, Jim Henderson Photography

Before stepping behind the camera, I spent over 20 years as an award-winning Art Director/Creative Director in the ad world working for companies like LL Bean, Coleman Outdoor, Cargill, Target and Marvin Windows (to name a few). My ad agency, print, and broadcast background gives me a unique insight when working with clients and creatives to deliver beautiful imagery with a distinctive look and point of view.


Emerging Designers

About to graduate? Consequently losing your bleeping mind wondering how you’re going to navigate the real world? Halt your meltdown for a moment because, lucky for you, Sarah and Steph have been there—and now they’re here to act as your spirit guides.They’ll hit on every step from preparing your portfolio and nailing the interview process to what to do (and definitely what not to do) once you’re actually in the front door. Expect a thrilling presentation, a little Q+A action, and collected insight from wise elders in the industry (pssst, they’re the people who do the hiring bit)—so, basically, you’re not going to want to miss this.


Co-Presented by Sarah Youngquist
Graphic Designer, Olson

Sarah Youngquist is a purebred Twin Citizen with a love for lettering and building beautiful brands (and alliteration). With a degree from the University of Minnesota and some time at Studio MPLS and General Mills under her belt, Sarah is now designing at Olson. A running list of her life goals includes: visiting every state park in Minnesota, seeing as much live music as humanly possible, and finding a balance between binge watching and being a productive member of society.

Co-Presented by Stephanie Jodl
Art Director, Olson

Stephanie Jodl currently spends her days honing her art direction skills at Olson in Minneapolis. After graduating from UW-Stout’s School of Art and Design in 2014, she landed the Creative O-ternship at Olson. She has since spent her time concepting and creating for a wide variety of clients including Wet n Wild, Supercuts, and the Minnesota Lottery. When not eating gummy worms during late nights at the office, she can be found collecting passport stamps, exploring new hobbies (open to suggestions), and scouring the city for the best chocolate chip cookie.

Copyright, Trademark, and Advertising Law: Your Questions, Answered

This workshop will start with a brief overview of copyright, trademark, and advertising law. The majority of the time will address questions pre-submitted by attendees.


Presented by Courtney A. H. Thompson
Associate, Fredrikson & Byron, P.A.

Courtney’s legal practice focuses on trademark, licensing, marketing and brand management, and commercial agreements. Courtney uses her experience to develop and implement creative intellectual property strategies to address each client’s unique needs. She strives to make herself approachable and responsive to her clients throughout each project to ensure unmatched service and satisfaction. Courtney is on the Board of Directors for the Advertising Federation of Minnesota and the William Mitchell College of Law Annual Fund Committee.


Design as a Business: Design is Easy, Getting Paid Isn’t

Whether you’re a freelancer or owning a small business, we all need to get paid for the work we do. We’ll go over how to set yourself up and keep things profitable. We want to share our thoughts on how to organize yourself to be more successful.

Presented by Dan West
CEO/ECD, Westwerk

Dan began designing for print, branding, and interactive in 1999. Since then, he has amassed an impressive portfolio of powerhouse clients, including 3M, General Mills, Cargill, Pepsico, Nike, and Aveda. His award-winning work has been recognized nationally and internationally by the American Institute of Graphic Arts, Print, How, and Graphic Design USA. Dan believes effective, purposeful design is rooted in strategy, a guiding principle that led him to found Westwerk in 2005.


Designing for Quantum Entanglement

Entangled design creates connections across perceived boundaries to influence and be influenced by each consumer. When we focus on influencing rather than controlling the audience we are suddenly free to make things that connect our goals to their lives so they are propelled forward, inspired to orbit back again – changed. This workshop will explore the larger ecosystem in which design must now connect to be successful. We’ll consider an example project, team up for some exercises, and talk a bit about quantum mechanics and bicycles.

Co-Presented by Todd Zerger
Associate Creative Director, SapientNitro

Co-Presented by Caylie O’Neal
Junior Associate Program Management, SapientNitro

Educators Meet Up

Saturday 8am

Guided brainstorming and design thinking methods to help solve education needs chapter-wide


Co-Presented by Angela Niemi
Director of Education, AIGA Minnesota

Angela Niemi is a designer at GoKart Labs, with a focus on education, product design, and strategic problem solving.

Angela graduated from Concordia University in 2014, completing her Bachelor of Arts degree, which she began at the College of Visual Arts prior to its close. Her student work has been recognized with the Pro Artibus award for outstanding contributions in the fine arts as well as the Portfolio 1on1 Clockwork Interactive Scholarship. She founded the AIGA Student Group at Concordia University and aspires to become a design instructor.

Outside of work Angela can usually be found with a board under her feet, wakeboarding all summer and snowboarding all winter. She also plans and coaches camps designed to get women involved with action sports.


Co-Presented by Jenny Price
Incoming Presidents Council Chair and President Emeritus of AIGA Minnesota

Jenny Price is a designer, strategist, program director. She currently is a design facilitation leader and mentor, guiding higher education teams through discussions and strategies for enhancing community engagement and experiences. Jenny is President Emeritus of AIGA Minnesota and currently serves as incoming Presidents Council Chair of AIGA National, advocating for the betterment of design profession.



IBM Design Thinking: Human-centered outcomes at speed and scale

From problems to solutions.

“I’m not trying to design the thing, but it’s going to have x, y, z features.”

“We really like what __________ did with their site.”

“We’ve got some great concepts. Think you can implement them in two weeks?”

We hear this from clients, stakeholders and leadership all too often—defined asks, and pre-conceived notions of what needs to be “designed” before the designing has even begun!

Spend 90 minutes with us practicing design thinking techniques used by IDEO, Frog, Google Ventures, and IBM. These methods help us tackle big problems, with small multi-disciplinary teams, by making quick decisions informed by the intersection of user problems and business needs that are the most important to address right now.

matthew-c-paulCo-Presented by Matthew C Paul

Product Designer, IBM

Matthew Paul is a Product Designer with a focus on digital products, design systems, interaction design, and prototyping. He is currently working at IBM, in Austin, on a product that focuses on helping teams achieve mastery of modern practices, better product delivery, and team success. He also operates as one half of the IBM Make Lab—screen printing posters and fostering a better maker culture at IBM. Matthew obtained his BFA in Graphic Design from the University of Minnesota, Duluth.

Blake HelmanCo-Presented by Blake Helman

Visual/UX Designer, IBM

Blake Helman is a Visual/UX Designer and Design Thinking Educator working at IBM Design in Austin, Texas. Outside of work he enjoys cycling, playing with his dogs, collaging, the great outdoors, and hanging out with his lovely wife. Blake obtained his BFA in Graphic Design from the Lamar Dodd School of Art.