Madden's on Gull Lake



Speakers for 2017 coming soon!

Anton & IreneAnton and Irene

Digital / UX / Art Directors
Anton & Irene, LLC
FB: /antonandirene
TW: @antonandirene

Anton Repponen and Irene Pereyra climbed their way from junior designers to founders of their own studio. Their studio Anton & Irene is known well beyond Brooklyn and their projects are not limited to web-design. In their portfolio you will find projects for Karim Rashid, Nickelodeon, BBC, Balenciaga, Wacom, National Geographic, USA Today and Red Bull, as well as self-initiated projects like a walking tour of New York City, and an analog wristwatch. Besides that, almost every month Anton and Irene deliver workshops and lectures in various corners of the world. They have more than a dozen of prestigious awards including Webby, Emmy, Red Dot, .NET and Cannes Lions. And, yes, their studio does indeed deserve a specifically dedicated board on Pinterest.



Alex CenterAlex Center

Design Director
Coca Cola
IG: @thealexcenter

Alex Center is a Brooklyn-based designer who works for the global beverage leader, The Coca-Cola Company. He grew up in the town of Oceanside NY, home to the world’s second Nathan’s Famous Hot Dogs. He once worked for the New York Knicks as a designer where he worked with both his childhood idol, John Starks and his nemesis Isiah Thomas. He has spent most of his professional hours being creative on behalf of the beverage brand vitaminwater. Over the years, he has designed packaging that has been in hands across the globe, created breakthrough marketing campaigns, launched innovative new products and once met rapper 50 Cent who told him “You must think you’re pretty special.” He got nervous and instantly started sweating. In 2011, Alex was named one of the 200 Best Packaging Designers by Luerzers Archive. In 2013, he started sharing his story with speaking engagements at The Dieline Forum, AIGA INitiative, HOW Design Live and as a guest on Debbie Millman’s famous Design Matters podcast. In 2014, Alex was named a Person To Watch by GDUSA Magazine. In 2015, he became a columnist for HOW Magazine, writing about the expanding landscape of In-House design. Today, he leads the strategy and design vision for brands at Coca-Cola that include vitaminwater, smartwater & Powerade. In his personal time he enjoys rooting for New York sports teams that wear orange/blue, editing instagrams for far too long and searching for the freshest prosciutto in New York City.



Allan PetersAllan Peters

Chief Creative Officer + Designer
Peters Design Company
TW: @allanpeters

Allan Peters is the co-founder and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts and How Magazine. In 2013 he was named a “Person to Watch” by Graphic Design Magazine. As the founder of the Badge Hunting movement and author of the largest design blog in the Midwest, he is devoted to inspiring others to hone their craft and do good work. Allan has been invited to speak about his story and design process all around the country at places like Facebook, Disney and AIGA National. He is a lover of handcrafted vintage and antique goods and comes alive when scouring small town antique malls and swap meets. In his free time he can be found on his bike with two boys in the trailer hunting for garage sales.



Leta SobierajskiLeta Sobierajski

Multidisciplinary Designer and Art Director, Independent

TW: @letasobierajski
IG: @letasobierajski

Leta Sobierajski is a multidisciplinary designer and art director based in New York City combining traditional graphic design elements with photography, art, and styling to create utterly unique visuals. Her work is incredibly diverse, ranging from conventional identities to brilliantly bizarre compositions. She studied graphic design at Purchase College and has been working independently since 2013. She has been recognized by Print Magazine for its annual New Visual Artists Review, selecting 20 international designers under the age of 30. Her client list includes AIGA, Bloomberg Businessweek, Digg, Google, IBM, Kiehl’s, Refinery 29, Renault, Süddeutsche Zeitung Magazin, Target, Tate Modern, and UNIQLO among many others. She is also an adjunct professor at the School of Visual Arts.

Leta Sobierajski’s work has attracted coverage from the likes of Cool Hunting, DesignBoom, IdN, It’s Nice That, Refinery29, and the New York Times T Style Magazine.



Jay FletcherJay Fletcher

Graphic Designer, Illustrator, Art Director
J Fletcher Design
TW: @jfletcherdesign
IG: @jpegfletcher

For the past 14 years Jay Fletcher has been living & working in Charleston, South Carolina as a graphic designer, illustrator, and art director. In 2004, as a means of burning off unused creativity, a budding freelance career took root as a late-night side gig. Kegs of coffee were brewed, momentum built, and now J Fletcher Design has a stable of clients ranging from Nickelodeon to his niece, work featured in international industry publications, and shelves of recognition from some of the design world’s most prominent voices.


Host and Emcee: Brent StickelsBrent Stickels

Brent Stickels is a co-founding partner of YYES, a design studio established in 2000 and headquartered in Los Angeles with offices in Minneapolis and Boulder. A writer and designer with a background in advertising and film, Brent and his studio work with clients undergoing substantive transitions to their brands, business models, and communication strategies.